Marketing Team
Match-Trade Technologies has named Serhii Poplavskyi as the new Head of Match-Trader Platform. He will guide the strategic growth of Match-Trader, as part of our broader ambition to position it as one of the most modern trading platforms in the market, built to support clients of all sizes. His goal is to enhance the platform’s capabilities, positioning it as a comprehensive business operating system for the brokerage industry and an increasingly capable, versatile, and scalable trading ecosystem.
A Perspective Built on Both Sides of the Business
Poplavskyi brings 15 years of broker-side experience, combining deep expertise across brokerage operations and the commercial side of the financial sector. This background ensures the platform’s strategy stays closely aligned with the day-to-day operational needs and growth objectives of brokers and prop firms.
In his role, Serhii Poplavskyi will lead Match-Trader’s next phase of growth – scaling the platform’s capabilities and adoption across brokerage and prop trading – while building on Match-Trader’s momentum in prediction markets. Key priorities include elevating Match-Trader charting to an industry-leading standard, strengthening the broader Match-Trade ecosystem, and accelerating extensibility through deeper integrations, analytics, and automation, helping clients operate in a more connected and efficient way.
“Match-Trader occupies a rare position in the market, combining a proven product and established market presence with the kind of organizational agility that allows it to move quickly, innovate, and stay ahead of where things are going. That is not something you find often, and it is precisely what makes this moment such a compelling opportunity,” says Serhii Poplavskyi, Head of Match-Trader Platform.
What This Means for Brokers and Prop Firms
This appointment signals a shift in the approach to platform leadership. Now, someone with both commercial and brokerage-side experience leads Match-Trader’s evolution.
“Serhii brings a perspective that bridges platform development and commercial reality. He understands the technology side and how brokers and prop firms operate and grow. This appointment is a step in our plan to make Match-Trader the platform of choice for brokers and prop firms looking to build on it and scale with confidence,” states Michał Karczewski, CEO, Match-Trade Technologies.
For clients, the platform’s development will address the practical challenges and competitive landscape of operating a trading business. Under Poplavskyi’s leadership, the main priorities are:
- Expanding integration capabilities: supporting deeper and more flexible connections across the brokerage ecosystem
- Advancing analytics and automation: adding tools that help reduce manual work and support data-based decision-making
- Building on the modular infrastructure: designed to support traditional brokerage, prop trading, and new market models, all from one connected platform
- Cultivating long-term partnerships: going beyond providing software to building strategic, evolving relationships with clients
“In 2026, execution speed and advanced charting tools are simply the expected baseline. What truly sets platforms apart today is the ability to offer flexibility and scalability, while genuinely supporting how a broker or a prop firm runs and grows their business. Match-Trader already has the right foundations in that regard, and that is exactly where we intend to push further,” added Serhii Poplavskyi, Head of Match-Trader Platform
Looking Ahead: The Next Two Years
Poplavskyi points to several changes that will guide Match-Trader’s future. These include merging lines between brokerage, prop trading, and new market formats. He also notes a rising need for personalization, AI-driven workflows, and a shift toward modular infrastructure.
He also notes that brokers are changing how they choose technology partners, now focusing more on deep strategic alignment rather than just buying software. Match-Trade’s integrated model, which covers the trading platform, back-office tools, liquidity, payments, and CRM, is built to support exactly this kind of relationship.
“Looking ahead, my focus is to help Match-Trader enable clients to grow faster, operate more efficiently, and remain competitive no matter how the market develops. Beyond that, I want them to feel that we are a genuine long-term partner that listens, evolves alongside them, and truly understands the commercial realities of running a trading business,” Serhii Poplavskyi adds.
To find out how Match-Trader can support the way your business runs and grows, get in touch with our team.
